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Keywords: Temporal modes of thinking
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Journal Articles
Realism versus simplicity in strategic marketing planning: the impact of temporality
Available to Purchase
Journal:
Marketing Intelligence & Planning
Marketing Intelligence & Planning (2011) 29 (7): 662–671.
Published: 25 October 2011
...Anthony A. Hines; Marc Logman Purpose This paper aims to get insight into managers' cognitive maps with respect to simplicity, realism and confidence, when talking about strategic marketing planning. Moreover, it analyses the impact of temporal modes of thinking on the three cognitive constructs...
