Keywords: Tension management
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Journal Articles
Marketing Intelligence & Planning (2018) 36 (4): 425–439.
Published: 13 March 2018
...Ossi Pesämaa; Peter Dahlin; Christina Öberg Purpose The purpose of this paper is to examine how tension management as a means of achieving compromise and overcoming minor conflicts reduces the effects of the opportunism and bargaining costs of relationships on the evaluation of business partners...

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