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Keywords: Terms and conditions
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Journal Articles
Journal:
Marketing Intelligence & Planning
Marketing Intelligence & Planning (2016) 34 (6): 734–753.
Published: 05 September 2016
...Lisa McQuilken; Nichola Robertson; Michael Polonsky; Paul Harrison; David Bednall Purpose The purpose of this paper is to test the efficacy of disclosing unit pricing and increasing the type size of complex terms and conditions in advertising. This is in line with recommendations made by global...
