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Keywords: The Automobile Association
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Journal Articles
Journal:
Marketing Intelligence & Planning
Marketing Intelligence & Planning (1994) 12 (6): 15–17.
Published: 01 July 1994
...Bob Sinclair; Jim Harrower Examines the workings of a new and highly flexible relational database which is allowing The Automobile Association to generate more than£1 million of extra revenue a year. The additional money has come from reviewing the communication process surrounding membership...
