...Anthony A. Hines; Marc Logman Purpose This paper aims to get insight into managers' cognitive maps with respect to simplicity, realism and confidence, when talking about strategic marketing planning. Moreover, it analyses the impact of temporal modes of thinking on the three cognitive constructs...

...” contribution, with implicit permission to “think aloud.” Informed opinion and logical argument are in this case founded on but not exclusively derived from the existing research‐based marketing literature, plus selected transfer of principles from other disciplines. Findings The paradox...

...Mark E. Hill; John McGinnis; Jane Cromartie Purpose This paper seeks to examine the pivotal guiding role of “marketing thinking” in an organization, to identify the obstacles to marketing thinking, explaining how they hinder its implementation, and offering strategies to minimize those negative...