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Keywords: Tobin’s q
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Journal Articles
Journal:
Marketing Intelligence & Planning
Marketing Intelligence & Planning (2024) 42 (8): 1433–1463.
Published: 12 July 2024
... (Tobin’s q) and its boundary effects. Findings This study reveals that in China, the influence of brand equity on Tobin’s q isn’t significant. However, when considering institutional factors across various levels, its impact becomes significant. Specifically, the positive effect of brand equity...
