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Keywords: Topic modelling
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Journal Articles
Journal:
Marketing Intelligence & Planning
Marketing Intelligence & Planning 1–22.
Published: 15 May 2026
.../methodology/approach This study analyses the articles by using a combined bibliometric and topic modelling technique. Here, 890 articles collected from the Scopus database, published between 2007 and 2024, have been utilised. Bibliometric tools such as R-Biblioshiny and ScientoPy have been used for mapping...
Journal Articles
Journal:
Marketing Intelligence & Planning
Marketing Intelligence & Planning (2025) 43 (4): 802–820.
Published: 03 December 2024
... measurement. Finally, to extract topics from the full-text content of sampled articles, we carry out topic modelling using BERTopic. Findings The study unearths following insights: (1) the predominant underlying topics in extant CX research are: service experience, store brand marketing, mall and online...
Journal Articles
Journal:
Marketing Intelligence & Planning
Marketing Intelligence & Planning (2020) 38 (5): 587–601.
Published: 03 April 2020
...-to-business (B2B) marketing. Design/methodology/approach This study uses a combination of methodologies for gathering data in 52 face-to-face interviews across five countries and the downloaded posts from each of the interviewees' Twitter accounts. The tweets were analysed using structural topic modelling...
