... and co‐branding should be examined and evaluated in the tourism industry. Tourism Marketing Tourism development Strategic marketing As the global population ages and travelling becomes cheaper and quicker than it is today and tourism will continue to be a cornerstone of the global economy...

... segment. This results in an interconnected model of barriers that can be used to assist managers to develop strategies addressing low visitation rates within targeted segments. © Emerald Group Publishing Limited 2009 Arts Perception Marketing strategy Tourism development Interviews...