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Keywords: Tourism management
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Journal Articles
Journal:
Marketing Intelligence & Planning
Marketing Intelligence & Planning (2005) 23 (2): 172–188.
Published: 01 March 2005
... and consumed. Practical implications/originality/value The overall conclusions and discussion of the findings should provide a case‐based framework for the practical planning and implementation of positioning strategies in the tourism context. Barbados Product positioning Tourism management Customer...
