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Keywords: Tourism management
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Journal Articles
Journal:
Marketing Intelligence & Planning
Marketing Intelligence & Planning (2005) 23 (2): 172–188.
Published: 01 March 2005
... of precision; and Z the standard error corresponding to desired level of confidence (when using 95 per cent confidence, z=2). Barbados Product positioning Tourism management Customer satisfaction Niche marketing Within the last decade, the tourism industry has been rapidly...
