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Keywords: Tourism planning
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Journal Articles
Journal:
Marketing Intelligence & Planning
Marketing Intelligence & Planning 1–26.
Published: 07 July 2026
... demonstrated strong explanatory power for understanding AIGC adoption in tourism planning. Originality/value This study makes three key contributions: First, it successfully integrates UTAUT2 and the SCM in the AIGC tourism context, thereby addressing the overlooked intersection between technological...
