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Keywords: Tourist destination branding
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Journal Articles
Journal:
Marketing Intelligence & Planning
Marketing Intelligence & Planning (2024) 42 (5): 749–770.
Published: 30 April 2024
..., as well as the destination's overall image. Furthermore, the study found that the food experience has a positive influence on the image of gastronomic events and the destination. Originality/value The study contributes to the advancement of research on tourist destination branding. H1...
