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Keywords: Tracking
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Journal Articles
Periodic or Continuous Tracking Studies: Matching Methodology with Objectives
Available to Purchase
Journal:
Marketing Intelligence & Planning
Marketing Intelligence & Planning (1989) 7 (1-2): 11–13.
Published: 01 January 1989
...Philip K. Sherwood; Robert E. Stevens; William E. Warren Marketers may use a variety of research tools to“track” or evaluate the various components of their marketing mix. Should the data for such a study be collected continuously or on a periodic basis? Insights are offered to help answer...
