... expectations of exhibitions and trade fairs, but that these differing expectations are incompatible in many cases. Comparisons are made between frequent exhibitors and infrequent exhibitors, and also between those who commit a large proportion of their marketing budgets to exhibiting and those who do...

... in international trade shows, although most see the need. Also reports that the evidence suggests that some international companies generate as much as 70 per cent of their annual sales at trade fairs. Trade shows rank second behind only on‐site selling in influencing buying decisions of industrial purchases...