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Keywords: Trade secrets
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Journal Articles
Journal:
Marketing Intelligence & Planning
Marketing Intelligence & Planning (1997) 15 (4): 195–201.
Published: 01 July 1997
... Snapple product line. At issue in the Redmond case was the unique question of whether or not knowledge of corporate strategy could be considered protectable proprietary information under the American incarnation of trade secret law. To understand the setting for the Redmond case...
