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Keywords: Training needs
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Journal Articles
European Journal of Marketing
Available to Purchase
Journal:
Marketing Intelligence & Planning
Marketing Intelligence & Planning (1993) 11 (6): 5–7.
Published: 01 June 1993
...David Carson; Audrey Gilmore Argues that some radically new thinking is needed in the provision of training for marketing managers, and supports the argument with experience gained in the SME sector. © MCB UP Limited 1993 Competences Marketing manager Training needs EUROPEAN JOURNAL...
