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Keywords: Training practices
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Journal Articles
Sales training: comparing multinational and domestic companies
Available to Purchase
Journal:
Marketing Intelligence & Planning
Marketing Intelligence & Planning (2014) 32 (1): 124–138.
Published: 28 January 2014
...Ashraf M. Attia; M. Asri Jantan; Nermine Atteya; Rana Fakhr Purpose – The purpose of this paper is to examine similarities and differences of current state of initial sales training practices of both domestic and multinational corporations (MNCs) in Egypt. This paper begins by reviewing the cross...
