...Rodoula H. Tsiotsou; Vanessa Ratten; Simon Hudson Purpose The purpose of this paper is to highlight consumer trends relating to the baby boomer generation and identify the relevant marketing communications required to connect with these travelers. Design/methodology/approach This study...

... destination image. Kevin K. Byon can be contacted at: kbyon@uga.edu © Emerald Group Publishing Limited 2010 Performance measures Measurement testing and instruments Tourism Travel For above studies, an EFA was the main analytical method to identify destination image dimensions...

... Publishing Limited 2010 Consumer behaviour Customer satisfaction Travel Tourism Portals Nowadays, the majority of tourists prefers and demands to design and book personalized tourism packages and trip itineraries. This trend is heavily demonstrated by the huge customer take‐up of dynamic...

... I just saw,” “I've never been happier,” and “THAT was [expletive] awesome!” Leisure activities Leisure facilities Ships Music Travel Case studies tend to present either a situation that has some new and unusual elements, or, provide a tool for learning about academic theory...

... in similar on‐line situations. The methodology incorporates both qualitative and quantitative phases, and can be easily be applied in practice. Originality/value The paper, focusing on Thailand, presents an application of data mining techniques in the on‐line travel industry. Data mining...