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Keywords: Uncertainty management
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Journal Articles
Journal:
Marketing Intelligence & Planning
Marketing Intelligence & Planning (2010) 28 (6): 792–803.
Published: 21 September 2010
..., industry participant and academic review, and pre‐tests to ensure relevance to the industry under study. The measures are detailed in Appendix Table AI. © Emerald Group Publishing Limited 2010 Uncertainty management Business‐to‐business marketing Perceived environmental uncertainty...
