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Keywords: Unified theory of acceptance and use of technology (UTAUT)
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Journal Articles
Mobile wallets adoption: pre- and post-adoption dynamics of mobile wallets usage
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Journal:
Marketing Intelligence & Planning
Marketing Intelligence & Planning (2022) 40 (5): 573–588.
Published: 08 April 2022
... of technology acceptance model (TAM), unified theory of acceptance and use of technology (UTAUT), and UTAUT2 at the initial level of measuring readiness to use technology (Singh et al., 2020 ; Upadhyay et al., 2022 ; Venkatesh et al., 2011). It has been argued that merely...
