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Keywords: Unified theory of acceptance and use of technology (UTAUT)
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Journal Articles
Journal:
Marketing Intelligence & Planning
Marketing Intelligence & Planning (2022) 40 (5): 573–588.
Published: 08 April 2022
...' perceptions toward m-wallets adoption based on the theoretical foundations of technology acceptance model (TAM), unified theory of acceptance and use of technology (UTAUT), and UTAUT2 at the initial level of measuring readiness to use technology (Singh et al., 2020 ; Upadhyay et al., 2022...
