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Keywords: Unified theory of acceptance and use of technology (UTAUT)
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Journal Articles
Marketing Intelligence & Planning (2022) 40 (5): 573–588.
Published: 08 April 2022
... of technology acceptance model (TAM), unified theory of acceptance and use of technology (UTAUT), and UTAUT2 at the initial level of measuring readiness to use technology (Singh et al., 2020 ; Upadhyay et al., 2022 ; Venkatesh et al., 2011). It has been argued that merely...

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