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Keywords: Usage intentions
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Journal Articles
Journal:
Marketing Intelligence & Planning
Marketing Intelligence & Planning (2019) 37 (6): 617–630.
Published: 13 May 2019
... Entertainment Service industry Novelty seeking M-banking Reuse New technologies Ubiquity Usage intentions H4. Novelty seeking positively influences perceived m-banking ubiquity. Researchers have recognised that the perceived novelty of a technology or service affects the cognitive...
