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Keywords: Uses and gratification theory
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Journal Articles
Journal:
Marketing Intelligence & Planning
Marketing Intelligence & Planning 1–25.
Published: 14 August 2026
...Uttam Chakraborty Purpose In this paper, the author has examined how mindfulness modifies the implementation of generative AI to design a travel itinerary. The study focuses on the context of the Uses and Gratifications Theory and Planning Theory and explicates the effect of mindfulness...
Journal Articles
Journal:
Marketing Intelligence & Planning
Marketing Intelligence & Planning (2025) 43 (8): 1677–1695.
Published: 01 May 2025
...G. Sowmya; Aruna Polisetty; Debarun Chakraborty; Eugene Cheng-Xi Aw Purpose By integrating the innovation resistance theory, the health belief model and the uses and gratification theory, this study seeks to provide an in-depth exploration of the adoption and usage patterns of prenatal care apps...
Journal Articles
Journal:
Marketing Intelligence & Planning
Marketing Intelligence & Planning (2021) 39 (5): 687–701.
Published: 11 February 2021
... 01 2021 12 01 2021 13 01 2021 © Emerald Publishing Limited 2021 Emerald Publishing Limited Licensed re-use rights only Uses and gratification theory Instagram user satisfaction Social networks Instagram Brazilian National Council for Scientific and Technological...
