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Keywords: Utilitarian attitude
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Journal Articles
Consumer perceptions of counterfeit clothing and apparel products attributes
Available to Purchase
Journal:
Marketing Intelligence & Planning
Marketing Intelligence & Planning (2018) 36 (7): 794–808.
Published: 26 July 2018
... predictor of counterfeit apparel purchase intentions as compared to utilitarian attitude. All attributes of counterfeit apparel products proved to be the significant positive predictors of hedonic and utilitarian attitude except information susceptibility, which did not predict utilitarian attitude...
