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Keywords: Utilitarianism
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Journal Articles
Journal:
Marketing Intelligence & Planning
Marketing Intelligence & Planning (2011) 29 (6): 593–601.
Published: 20 September 2011
... developments – both running into millions of dollars. Originality/value This paper is one of the very few on the retail sector in the UAE and perhaps the first that examines this sector in the light of hedonism versus utilitarianism. With a mix of stores, food courts, restaurants, cinemas, children's...
