... the firms' value chains. Each stage has its own set of important strategic capabilities. These stages are: inbound logistics, production or refinement, and marketing and sales. Semi‐structured in‐depth personal interviews with key informants were used as the data‐collection method in order to allow...

... in their value chain. Process benchmarking begins with exploratory qualitative research to determine the core processes to be benchmarked. Quantitative research then follows, using an audit methodology and involving the collection of the costs of core processes from benchmark partners on a standardised computer...

... in and around the site. This has the dual benefit of enhancing the effectiveness of marketing communications and allowing MCB to support and manage a virtual value chain. To demonstrate how this may be achieved, it is necessary to outline the composition of MCB’s virtual value chain and the resultant impact...