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Keywords: Value structure
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Journal Articles
Journal:
Marketing Intelligence & Planning
Marketing Intelligence & Planning (2013) 31 (3): 286–299.
Published: 03 May 2013
... of the customer‐value model also offer new ideas for research. © Emerald Group Publishing Limited 2013 Service quality Customer value Business to business Value structure Customer services quality Customers Customer value is the key determinant of marketing decisions. For example...
