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Keywords: Virtual banking
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Journal Articles
Journal:
Marketing Intelligence & Planning
Marketing Intelligence & Planning (2009) 27 (7): 926–944.
Published: 23 October 2009
... identified the common thread as the marketer's curiosity, a crucial driver of the process. When the curiosity evaporates and the questioning stops, so does the thinking. © Emerald Group Publishing Limited 2009 Marketing Marketing theory Financial services Virtual banking United Kingdom...
