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Keywords: Visual complexity
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Journal Articles
Journal:
Marketing Intelligence & Planning
Marketing Intelligence & Planning (2024) 42 (4): 684–703.
Published: 11 April 2024
...Feng Wang; Mingyue Yue; Quan Yuan; Rong Cao Purpose This research explores the differential effects of pixel-level and object-level visual complexity in firm-generated content (FGC) on consumer engagement in terms of the number of likes and shares, and further investigates the moderating role...
Includes: Supplementary data
