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Keywords: Vulnerability
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Journal Articles
Journal:
Marketing Intelligence & Planning
Marketing Intelligence & Planning (2016) 34 (7): 943–963.
Published: 03 October 2016
...Anna E. Hartman Purpose The purpose of this paper is to examine marketing tactics used in the clinic websites of cross-border reproductive care (CBRC) providers and analyse what ethical implications exist when targeting the vulnerable consumer group of infertility sufferers. Design/methodology...
