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Keywords: Warmth perception
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Marketing Intelligence & Planning (2022) 40 (3): 372–387.
Published: 22 March 2022
..., and assessed the impact of perceived power and smile intensity in different service encounter contexts. Findings The interaction effect of customers' sense of power (low vs. high) and service providers' smile intensity (slight vs. broad) influences customers' social judgments (warmth perceptions vs...

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