... Publishing Limited 2013 Online brand promise E‐service brand Online brand reputation Corporate brand reputation Corporate brand promise Price E‐loyalty Shopping Web sites The first chosen index is the χ² goodness‐of‐fit statistics. χ²...

...Margaret Anne Craig‐Lees; Jennifer Harris; Amalia E. Maulana Purpose This paper aims to examine factors that influence repeat visits to non‐transactional web sites. Drawing on repurchase and continuance research, this study identifies four focal constructs: site commitment, satisfaction, social...

... in the store. With advanced database technology, Web sites should try to collect customer information and use that information to develop a relationship with customers. Web sites can also provide frequent buyer incentive(s), banner ads, appetizers, and a “what’s hot” section for potential customers...

... are also considered. © MCB UP Limited 2003 Web sites Business‐to‐business marketing Marketing communications Internet Business strategy Interaction In recent years, new technologies have created new and innovative means of interacting with customers. In particular, business...