...). This is because different types of brand will have different types of equity (Kapferer, 2012, p. 8); web sites tend to be different from each other (Chen et al., 2002); and different study environments may result in different dimensions (Aaker et al., 2001 ; Davies et al., 2003...

...Margaret Anne Craig‐Lees; Jennifer Harris; Amalia E. Maulana Purpose This paper aims to examine factors that influence repeat visits to non‐transactional web sites. Drawing on repurchase and continuance research, this study identifies four focal constructs: site commitment, satisfaction, social...

... design features that could be used as a substitute for user requirements. Several Web sites were examined and evaluated as to whether the proposed method is present and useful. Finally, this information is summarized with recommendations on how to use this information to transform the Web development...

... are also considered. Web sites Business‐to‐business marketing Marketing communications Internet Business strategy Interaction In recent years, new technologies have created new and innovative means of interacting with customers. In particular, business‐to‐business organizations see...