... Publishing Limited 2013 Online brand promise E‐service brand Online brand reputation Corporate brand reputation Corporate brand promise Price E‐loyalty Shopping Web sites The first chosen index is the χ² goodness‐of‐fit statistics. χ²...

...Margaret Anne Craig‐Lees; Jennifer Harris; Amalia E. Maulana Purpose This paper aims to examine factors that influence repeat visits to non‐transactional web sites. Drawing on repurchase and continuance research, this study identifies four focal constructs: site commitment, satisfaction, social...

... commerce Internet Consumer behaviour Marketing strategy Web sites The growth of interest in the Internet is the reason many organizations are developing e‐commerce applications. Millions of such applications have been developed in the past ten years. Given the growing importance of e‐commerce...

... may build a community atmosphere in the site, which in turn may make the site a satisfying and adaptive marketplace. Such forums would stimulate a feeling of belongingness for users, which, in turn, would solidify their affiliation with company (Breitenbach and Doren, 1998). Thus, Web sites should...