Keywords: Website stimuli
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Journal Articles
Marketing Intelligence & Planning (2024) 42 (5): 816–849.
Published: 26 March 2024
... conceivable website stimuli and develop them in a way that compels consumers to make impulsive purchases. Originality/value This study represents an original contribution to the realm of systematic literature reviews. To the best of our knowledge, this is the first SLR that elaborately delineates...

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