Keywords: Website-related factors
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Journal Articles
Marketing Intelligence & Planning (2024) 42 (5): 816–849.
Published: 26 March 2024
...Aastha Kathuria; Apurva Bakshi Purpose Online impulsive purchasing is growing exponentially, and website-related factors play a substantial role in this phenomenon. This study provides a comprehensive and integrative framework encompassing a variety of website-related factors influencing impulsive...

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