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Keywords: West Africa
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Journal Articles
Journal:
Marketing Intelligence & Planning
Marketing Intelligence & Planning (2004) 22 (4): 455–471.
Published: 01 June 2004
...Raphaël K. Akamavi; Andrew McKevitt; Agyenim Boateng Very little is known about the business environment in the countries of l'Afrique Occidentale Française (or francophone), the French‐speaking countries of West Africa, here referred to as francophone West Africa (FWA). Yet chief executive...
