...Aisha Wood Boulanouar; Robert Aitken; Zakaria Boulanouar; Sarah Jane Todd Purpose The purpose of this paper is to improve the quality and efficacy of data collected from Muslim respondents, particularly women, through an examination of Islamic teachings and illustrated using a “conservative...

... 1998 Consumer behaviour Decision making Gender Purchasing Risk Women The furniture and carpet sectors of the home improvement market have seen growth with new entrants and the expansion of existing players. The phenomenal success of retailers such as IKEA, DFS and Carpet Right...

... to compare the effect of different socio‐cultural values on the depiction of women in advertising. Samples of television commercials were recorded on video tapes. This included all television commercials transmitted by the Singapore Channels 5 and 8, China Central Channel 1 and Yuangwei Channel 1 between 7...