... relationship between the green initiatives and attitude, sustainable purchasing intention; likewise, attitude had a positive mediation relationship among them; (3) sustainable purchasing intention substantially affects customer word of mouth and satisfaction and (4) brand experience significantly moderates...

...Subin Sudhir; Anandakuttan B. Unnithan Purpose Rumors about products and brands are common occurrence in the marketplace. Often these rumors are shared among consumers using the word of mouth channel. The spread of these rumors is fast and can lead to significant consequences to products...

...Nikunj Kumar Jain; Shampy Kamboj; Vinod Kumar; Zillur Rahman Purpose The purpose of this paper is to examine how consumer-brand relationships affect brand loyalty and word of mouth when mediated by brand trust considering online brand communities on social media platforms. Design/methodology...

...Mohammad Reza Jalilvand; Sirous Salimipour; Mehdi Elyasi; Mehdi Mohammadi Purpose Restaurants with limited promotion budgets depend mainly on word of mouth (WOM) among customers. WOM seems particularly important to the marketing of services. This is because services are experiential in nature...

... whether a blog was organic or sponsored. Originality/value – The findings of this study extend and contribute to the knowledge of the impact of source and valence in electronic word of mouth settings. Moreover, the findings of this study provide practical insight into how consumers react...

...Mohammad Reza Jalilvand; Neda Samiei Purpose Word‐of‐mouth (WOM) has been recognized as one of the most influential resources of information transmission. Advances in information technology and the emergence of online social network sites have changed the way information is transmitted...