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Keywords: Working practices
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Journal Articles
Journal:
Marketing Intelligence & Planning
Marketing Intelligence & Planning (2004) 22 (5): 540–556.
Published: 01 August 2004
... Emerald Group Publishing Limited 2004 Journals Communication Marketing management Working practices The impetus for this study lies in personal history. After an initial training in earth sciences followed by a career in (paradoxically) advertising management in London and New York...
