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Journal Articles
Marketing Intelligence & Planning (2006) 24 (1): 62–76.
Published: 01 January 2006
...) of organisational web sites culturally neutral, having no intervening role in communication across cultures? Or, are the GUIs culturally bound, intervening and influencing the ability to communicate across cultures? Internet Culture (sociology) Marketing Worldwide web © Emerald Group Publishing...
Journal Articles
Marketing Intelligence & Planning (2005) 23 (7): 636–647.
Published: 01 December 2005
... if the deletion resulted in an increased coefficient α. After the item was deleted, the process was repeated until a final scale was determined with an α coefficient that exceeded 0.70. As a result, five items were removed (Appendix). Internet Electronic commerce Worldwide web Customer...
Journal Articles
Journal Articles
Journal Articles
Marketing Intelligence & Planning (2004) 22 (3): 310–320.
Published: 01 May 2004
...”. Internet Electronic commerce Worldwide web Csikszentmihalyi subsequently defined “flow” as: For over a decade now, following the work of Bitner (1992) , the impact on customer and employee behaviour of a service firm's physical surroundings (the “servicescape”) has been a familiar research...

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