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Keywords: Worldwide web
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Journal Articles
Does culture matter on the web?
Available to Purchase
Journal:
Marketing Intelligence & Planning
Marketing Intelligence & Planning (2006) 24 (1): 62–76.
Published: 01 January 2006
...) of organisational web sites culturally neutral, having no intervening role in communication across cultures? Or, are the GUIs culturally bound, intervening and influencing the ability to communicate across cultures? Internet Culture (sociology) Marketing Worldwide web © Emerald Group Publishing...
Journal Articles
Meet the cyberscape
Available to Purchase
Journal:
Marketing Intelligence & Planning
Marketing Intelligence & Planning (2005) 23 (7): 636–647.
Published: 01 December 2005
... if the deletion resulted in an increased coefficient α. After the item was deleted, the process was repeated until a final scale was determined with an α coefficient that exceeded 0.70. As a result, five items were removed (Appendix). Internet Electronic commerce Worldwide web Customer...
Journal Articles
WebStra: a web‐based intelligent system for formulating marketing strategies and associated e‐commerce strategies
Available to Purchase
Journal:
Marketing Intelligence & Planning
Marketing Intelligence & Planning (2004) 22 (7): 751–760.
Published: 01 December 2004
... are also evaluated. WebStra can be applied to support real‐world strategic marketing decision making. It may also be used as a useful tool for training and consultancy purposes. The worldwide web is emerging as an increasingly important platform that can reduce technological barriers and make it easier...
Journal Articles
Internet‐enabled technology in knowledge‐intensive business services: A comparison of Northern Ireland, the Republic of Ireland and New Zealand
Available to Purchase
Journal:
Marketing Intelligence & Planning
Marketing Intelligence & Planning (2004) 22 (7): 761–779.
Published: 01 December 2004
... has grown. Whereas 10 per cent of SMEs in the Republic of Ireland had web sites in 2001, the penetration level had risen to 20 per cent by 2003. © Emerald Group Publishing Limited 2004 Electronic commerce Internet marketing Marketing models Worldwide web Small to medium‐sized...
Journal Articles
From servicescape to “cyberscape”
Available to Purchase
Journal:
Marketing Intelligence & Planning
Marketing Intelligence & Planning (2004) 22 (3): 310–320.
Published: 01 May 2004
...”. Internet Electronic commerce Worldwide web Csikszentmihalyi subsequently defined “flow” as: For over a decade now, following the work of Bitner (1992) , the impact on customer and employee behaviour of a service firm's physical surroundings (the “servicescape”) has been a familiar research...
