“… And what sex will you be next birthday?” The Market Research Week Survey revisited

As part of the 1989 Market Research Week initiative to promote the “Your Opinion Counts” campaign, a number of the leading Telephone Research agencies volunteered to undertake a telephone research study amongst consumers nationwide. The principle objective of the study was to provide useful information for promotion purposes, covering the views of people in Britain about the major issues confronting our people today, and their opinion of the sort of place they think the world will be in 1999.