Keywords: Customer loyalty
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Journal Articles
Management Research Review (2026) 49 (13): 95–117.
Published: 20 April 2026
... engagement to have an effect. These findings remain robust when considering only Ukrainian-headquartered banks or only traditional banks with physical branches, underscoring the central role of digital engagement in maintaining customer loyalty during crisis. Practical implications Banks operating...
Journal Articles
Journal Articles
Journal Articles
Journal Articles
Management Research Review (2016) 39 (1): 115–131.
Published: 18 January 2016
... least squares structural equation modelling technique. Findings – Although the two competing models support all the hypothesised relationships as expected, the disaggregated model of relationship quality was found to be a better predictor of customer loyalty than the composite model...
Journal Articles
Journal Articles
Management Research Review (2012) 35 (9): 857–877.
Published: 03 August 2012
... Consumer behaviour Social media Social networking sites Brands Communities Brand community Facebook Customer engagement Relationship benefits Customer loyalty Customer satisfaction Brand communities offer both firms and customers new ways to engage with each other. Whilst companies aim...
Journal Articles
Management Research Review (2011) 34 (6): 649–662.
Published: 24 May 2011
... the data used in our empirical analysis. © Emerald Group Publishing Limited 2011 Consumer behaviour Customer loyalty Brand loyalty Marketing strategy Customer retention Though popular, these dichotomous classification approaches are subject to the following limitations...
Journal Articles
Journal Articles
Journal Articles
Management Research News (2006) 29 (12): 782–800.
Published: 01 December 2006
... in four service settings: financial services, retailing, entertainment and transportation services. Findings Both factor‐ and reliability analyses provided satisfactory results. Surprisingly, company satisfaction was not interpreted as a conceptually distinct construct from customer loyalty...

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