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The linguistic butterfly effect: the hidden cost of ambiguous translations in consumer decisions

Chiara Marinelli, Marco Balzano, Guido Bortoluzzi

International Marketing Review (2025) 42 (7): 47–66.

https://doi.org/10.1108/IMR-08-2024-0281

Published: 06 June 2025

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Journal Articles

Servitisation and performance in the business-to-business context: the moderating role of Industry 4.0 technologies

Guido Bortoluzzi, Maria Chiarvesio, Rubina Romanello, Raffaella Tabacco, Valerio Veglio

Journal of Manufacturing Technology Management (2022) 33 (9): 108–128.

https://doi.org/10.1108/JMTM-08-2021-0317

Published: 08 July 2022

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Journal Articles

What drives the growth of start-up firms? A tool for mapping the state-of-the-art of the empirical literature

Roberto Pugliese, Guido Bortoluzzi, Marco Balzano

European Journal of Innovation Management (2022) 25 (6): 242–272.

https://doi.org/10.1108/EJIM-03-2021-0163

Published: 26 July 2021

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Journal Articles

Diversity, climate and innovative work behavior

Sabina Bogilović, Guido Bortoluzzi, Matej Černe, Khatereh Ghasemzadeh, Jana Žnidaršič

European Journal of Innovation Management (2021) 24 (5): 1502–1524.

https://doi.org/10.1108/EJIM-03-2020-0100

Published: 05 October 2020

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The linguistic butterfly effect: the hidden cost of ambiguous translations in consumer decisions

Servitisation and performance in the business-to-business context: the moderating role of Industry 4.0 technologies

What drives the growth of start-up firms? A tool for mapping the state-of-the-art of the empirical literature

Diversity, climate and innovative work behavior

Update search

The linguistic butterfly effect: the hidden cost of ambiguous translations in consumer decisions

Servitisation and performance in the business-to-business context: the moderating role of Industry 4.0 technologies

What drives the growth of start-up firms? A tool for mapping the state-of-the-art of the empirical literature

Diversity, climate and innovative work behavior

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