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Journal Articles

Orchestrating recovery: strategic agility amid an endogenous misstep

Marco Balzano
Journal: Management Decision
Management Decision (2026) 64 (13): 384–409.
https://doi.org/10.1108/MD-06-2025-1699
Published: 18 March 2026
View article titled, Orchestrating recovery: strategic agility amid an endogenous misstep
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Journal Articles

Embedding local food consumer behavior in place: local identity, attachment to tradition, and connectedness with nature through a self-categorization perspective

Alessandro Graciotti, Marco Balzano
Journal: European Journal of Marketing
European Journal of Marketing (2025) 59 (13): 303–331.
https://doi.org/10.1108/EJM-08-2023-0656
Published: 17 September 2025
View article titled, Embedding local food consumer behavior in place: local identity, attachment to tradition, and connectedness with nature through a self-categorization perspective
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Journal Articles

The linguistic butterfly effect: the hidden cost of ambiguous translations in consumer decisions

Chiara Marinelli, Marco Balzano, Guido Bortoluzzi
Journal: International Marketing Review
International Marketing Review (2025) 42 (7): 47–66.
https://doi.org/10.1108/IMR-08-2024-0281
Published: 06 June 2025
View article titled, The linguistic butterfly effect: the hidden cost of ambiguous translations in consumer decisions
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Journal Articles

SMEs and institutional theory: major inroads and opportunities ahead

Marco Balzano, Giacomo Marzi, Teresa Turzo
Journal: Management Decision
Management Decision (2025) 63 (13): 1–27.
https://doi.org/10.1108/MD-05-2023-0734
Published: 25 December 2024
View article titled, SMEs and institutional theory: major inroads and opportunities ahead
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Journal Articles

Osmice at the crossroads: the dialectical interplay of tradition, modernity and cultural identity in family businesses

Marco Balzano, Giacomo Marzi
Journal: Journal of Management History
Journal of Management History (2026) 32 (1): 75–95.
https://doi.org/10.1108/JMH-03-2024-0031
Published: 25 July 2024
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Journal Articles

Exploring paths underlying Industry 4.0 implementation in manufacturing SMEs: a fuzzy-set qualitative comparative analysis

Anna Marrucci, Riccardo Rialti, Marco Balzano
Journal: Management Decision
Management Decision (2025) 63 (6): 1936–1959.
https://doi.org/10.1108/MD-05-2022-0644
Published: 09 March 2023
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Journal Articles

The role of equity crowdfunding campaigns in shaping firm innovativeness: evidence from Italy

Giuseppe Valenza, Marco Balzano, Mario Tani, Andrea Caputo
Journal: European Journal of Innovation Management
European Journal of Innovation Management (2023) 26 (7): 86–109.
https://doi.org/10.1108/EJIM-04-2022-0212
Published: 11 January 2023
View article titled, The role of equity crowdfunding campaigns in shaping firm innovativeness: evidence from Italy
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Journal Articles

Serendipity in management studies: a literature review and future research directions

Marco Balzano
Journal: Management Decision
Management Decision (2022) 60 (13): 130–152.
https://doi.org/10.1108/MD-02-2022-0245
Published: 12 October 2022
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Journal Articles

What contributes to locavorism as a consumer ideology?

Marco Balzano, Donata Vianelli
Journal: British Food Journal
British Food Journal (2022) 124 (13): 460–477.
https://doi.org/10.1108/BFJ-02-2022-0164
Published: 23 September 2022
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Journal Articles

What drives the growth of start-up firms? A tool for mapping the state-of-the-art of the empirical literature

Roberto Pugliese, Guido Bortoluzzi, Marco Balzano
Journal: European Journal of Innovation Management
European Journal of Innovation Management (2022) 25 (6): 242–272.
https://doi.org/10.1108/EJIM-03-2021-0163
Published: 26 July 2021
View article titled, What drives the growth of start-up firms? A tool for mapping the state-of-the-art of the empirical literature
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