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Journal Articles

Conceptual fragmentation in marketing science: insights from the value co-creation literature

Hannu Makkonen, Jaakko Aspara, Valtteri Kaartemo, Matti Mäntymäki, Eriikka Paavilainen-Mäntymäki

European Journal of Marketing (2026) 60 (13): 475–504.

https://doi.org/10.1108/EJM-09-2024-0791

Published: 07 May 2026

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Journal Articles

From proposed to realized narrative: tracing the application of service-dominant logic’s foundational premises as theory travelling

Hannu Makkonen, Matti Mäntymäki, Jaakko Aspara, Valtteri Kaartemo

European Journal of Marketing (2026) 60 (13): 406–446.

https://doi.org/10.1108/EJM-09-2024-0711

Published: 21 April 2026

View article titled, From proposed to realized narrative: tracing the application of service-dominant logic’s foundational premises as theory travelling

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Journal Articles

Consumers’ behavioural responses to price promotions of organic products: an introspective pre-study and an online field experiment

Jyrki Isojärvi, Jaakko Aspara

European Journal of Marketing (2023) 57 (7): 1804–1825.

https://doi.org/10.1108/EJM-04-2022-0321

Published: 10 March 2023

View article titled, Consumers’ behavioural responses to price promotions of organic products: an introspective pre-study and an online field experiment

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Journal Articles

The effect of type of company doing home delivery during a pandemic on consumers' quality perceptions and behavior

Reza Movarrei, Sara Rezaee Vessal, Saeedeh Rezaee Vessal, Jaakko Aspara

International Journal of Physical Distribution & Logistics Management (2022) 52 (11): 1–24.

https://doi.org/10.1108/IJPDLM-08-2020-0272

Published: 20 December 2021

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Journal Articles

Customer journey analyses in digital media: exploring the impact of cross-media exposure on customers' purchase decisions

Jan F. Klein, Yuchi Zhang, Tomas Falk, Jaakko Aspara, Xueming Luo

Journal of Service Management (2020) 31 (3): 489–508.

https://doi.org/10.1108/JOSM-11-2018-0360

Published: 18 June 2020

View article titled, Customer journey analyses in digital media: exploring the impact of cross-media exposure on customers' purchase decisions

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Conceptual fragmentation in marketing science: insights from the value co-creation literature

From proposed to realized narrative: tracing the application of service-dominant logic’s foundational premises as theory travelling

Consumers’ behavioural responses to price promotions of organic products: an introspective pre-study and an online field experiment

The effect of type of company doing home delivery during a pandemic on consumers' quality perceptions and behavior

Customer journey analyses in digital media: exploring the impact of cross-media exposure on customers' purchase decisions

Update search

Conceptual fragmentation in marketing science: insights from the value co-creation literature

From proposed to realized narrative: tracing the application of service-dominant logic’s foundational premises as theory travelling

Consumers’ behavioural responses to price promotions of organic products: an introspective pre-study and an online field experiment

The effect of type of company doing home delivery during a pandemic on consumers' quality perceptions and behavior

Customer journey analyses in digital media: exploring the impact of cross-media exposure on customers' purchase decisions

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