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Journal Articles

Conceptual fragmentation in marketing science: insights from the value co-creation literature

Hannu Makkonen, Jaakko Aspara, Valtteri Kaartemo, Matti Mäntymäki, Eriikka Paavilainen-Mäntymäki
Journal: European Journal of Marketing
European Journal of Marketing (2026) 60 (13): 475–504.
https://doi.org/10.1108/EJM-09-2024-0791
Published: 07 May 2026
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Journal Articles

From proposed to realized narrative: tracing the application of service-dominant logic’s foundational premises as theory travelling

Hannu Makkonen, Matti Mäntymäki, Jaakko Aspara, Valtteri Kaartemo
Journal: European Journal of Marketing
European Journal of Marketing (2026) 60 (13): 406–446.
https://doi.org/10.1108/EJM-09-2024-0711
Published: 21 April 2026
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Journal Articles

Human–AI resource relations in value cocreation in service ecosystems

Valtteri Kaartemo, Anu Helkkula
Journal: Journal of Service Management
Journal of Service Management (2025) 36 (2): 291–306.
https://doi.org/10.1108/JOSM-03-2023-0104
Published: 28 May 2024
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Journal Articles

Developing Delphi methodology for studying future market change

Anna-Greta Nyström, Valtteri Kaartemo
Journal: Journal of Business & Industrial Marketing
Journal of Business & Industrial Marketing (2022) 37 (13): 124–141.
https://doi.org/10.1108/JBIM-11-2021-0520
Published: 20 October 2022
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Journal Articles

Reaching hard-to-reach people through digital means – Citizens as initiators of co-creation in public services

Harri Jalonen, Jussi Kokkola, Harri Laihonen, Hanna Kirjavainen, Valtteri Kaartemo, Miika Vähämaa
Journal: International Journal of Public Sector Management
International Journal of Public Sector Management (2021) 34 (7): 799–816.
https://doi.org/10.1108/IJPSM-01-2021-0008
Published: 05 August 2021
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Includes: Supplementary data
Journal Articles

The impact of coronavirus on business: developing service research agenda for a post-coronavirus world

Cristina Mele, Tiziana Russo-Spena, Valtteri Kaartemo
Journal: Journal of Service Theory and Practice
Journal of Service Theory and Practice (2021) 31 (2): 184–202.
https://doi.org/10.1108/JSTP-07-2020-0180
Published: 15 December 2020
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Journal Articles

Institutional work by market-shaping public actors

Valtteri Kaartemo, Suvi Nenonen, Charlotta Windahl
Journal: Journal of Service Theory and Practice
Journal of Service Theory and Practice (2020) 30 (4-5): 401–435.
https://doi.org/10.1108/JSTP-08-2019-0176
Published: 24 July 2020
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Journal Articles

Renewable energy in international business

Valtteri Kaartemo, Maria Alejandra Gonzalez-Perez
Journal: Critical Perspectives on International Business
Critical Perspectives on International Business (2020) 16 (4): 325–336.
https://doi.org/10.1108/cpoib-08-2019-0062
Published: 16 July 2020
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