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Journal Articles

Channel integration puzzle: internal obstacles, industry drivers and omnichannel capabilities

Monika Hajdas, Joanna Radomska, Arkadiusz Kawa, Patrycja Klimas, Susana C. Silva
Journal: International Journal of Retail & Distribution Management
International Journal of Retail & Distribution Management (2025) 53 (13): 200–218.
https://doi.org/10.1108/IJRDM-05-2025-0377
Published: 12 November 2025
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Journal Articles

The impact of providing non-human identity cues about sales agents on consumer responses: the role of social presence and speciesism activation

Roberta De Cicco, Maher Georges Elmashhara, Susana C. Silva, Maik Hammerschmidt
Journal: European Journal of Marketing
European Journal of Marketing (2025) 59 (13): 55–84.
https://doi.org/10.1108/EJM-01-2022-0066
Published: 29 April 2025
View article titled, The impact of providing non-human identity cues about sales agents on consumer responses: the role of social presence and speciesism activation
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Journal Articles

Unveiling retail omnichannel challenges: developing an omnichannel obstacles scale

Joanna Radomska, Arkadiusz Kawa, Monika Hajdas, Patrycja Klimas, Susana C. Silva
Journal: International Journal of Retail & Distribution Management
International Journal of Retail & Distribution Management (2025) 53 (13): 1–20.
https://doi.org/10.1108/IJRDM-04-2024-0169
Published: 31 December 2024
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Journal Articles

Understanding the implementation of retail self-service check-out technologies using necessary condition analysis

Paulo Duarte, Susana C. Silva, Marcelo Augusto Linardi, Beatriz Novais
Journal: International Journal of Retail & Distribution Management
International Journal of Retail & Distribution Management (2022) 50 (13): 140–163.
https://doi.org/10.1108/IJRDM-05-2022-0164
Published: 14 September 2022
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Journal Articles

Marketing accountability and marketing automation: evidence from Portugal

Susana C. Silva, Leonardo Corbo, Božidar Vlačić, Mariana Fernandes
Journal: EuroMed Journal of Business
EuroMed Journal of Business (2023) 18 (1): 145–164.
https://doi.org/10.1108/EMJB-11-2020-0117
Published: 21 May 2021
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Journal Articles

Millennials' attitude toward chatbots: an experimental study in a social relationship perspective

Roberta De Cicco, Susana C. Silva, Francesca Romana Alparone
Journal: International Journal of Retail & Distribution Management
International Journal of Retail & Distribution Management (2020) 48 (11): 1213–1233.
https://doi.org/10.1108/IJRDM-12-2019-0406
Published: 08 July 2020
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Journal Articles

How to increase engagement on social media using the honeycomb model: A case study in a Portuguese HR company

Susana C. Silva, Wilian Feitosa, Paulo Duarte, Marta Vasconcelos
Journal: Revista de Gestão
Revista de Gestao (2020) 27 (2): 153–167.
https://doi.org/10.1108/REGE-02-2019-0030
Published: 06 February 2020
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