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When brand activism meets adversity: consumer reactions to performance- and value-related crises of varying severity

Barbara Francioni, Roberta De Cicco, Ilaria Curina, Marco Cioppi

Journal of Product & Brand Management (2026) 35 (1): 1–15.

https://doi.org/10.1108/JPBM-10-2024-5530

Published: 18 August 2025

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Includes: Supplementary data

Journal Articles

The impact of providing non-human identity cues about sales agents on consumer responses: the role of social presence and speciesism activation

Roberta De Cicco, Maher Georges Elmashhara, Susana C. Silva, Maik Hammerschmidt

European Journal of Marketing (2025) 59 (13): 55–84.

https://doi.org/10.1108/EJM-01-2022-0066

Published: 29 April 2025

View article titled, The impact of providing non-human identity cues about sales agents on consumer responses: the role of social presence and speciesism activation

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Journal Articles

AI, human or a blend? How the educational content creator influences consumer engagement and brand-related outcomes

Roberta De Cicco, Barbara Francioni, Ilaria Curina, Marco Cioppi

Journal of Services Marketing (2025) 39 (10): 54–72.

https://doi.org/10.1108/JSM-10-2024-0539

Published: 09 April 2025

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Journal Articles

The role of emotions in B2B product advertising on social media: a family business case study

Emilio Pirraglia, Felice Giuliani, Roberta De Cicco, Claudio Di Berardino, Riccardo Palumbo

Journal of Family Business Management (2023) 13 (1): 146–165.

https://doi.org/10.1108/JFBM-12-2021-0157

Published: 11 October 2022

View article titled, The role of emotions in B2B product advertising on social media: a family business case study

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Journal Articles

Millennials' attitude toward chatbots: an experimental study in a social relationship perspective

Roberta De Cicco, Susana C. Silva, Francesca Romana Alparone

International Journal of Retail & Distribution Management (2020) 48 (11): 1213–1233.

https://doi.org/10.1108/IJRDM-12-2019-0406

Published: 08 July 2020

View article titled, Millennials' attitude toward chatbots: an experimental study in a social relationship perspective

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When brand activism meets adversity: consumer reactions to performance- and value-related crises of varying severity

The impact of providing non-human identity cues about sales agents on consumer responses: the role of social presence and speciesism activation

AI, human or a blend? How the educational content creator influences consumer engagement and brand-related outcomes

The role of emotions in B2B product advertising on social media: a family business case study

Millennials' attitude toward chatbots: an experimental study in a social relationship perspective

Update search

When brand activism meets adversity: consumer reactions to performance- and value-related crises of varying severity

The impact of providing non-human identity cues about sales agents on consumer responses: the role of social presence and speciesism activation

AI, human or a blend? How the educational content creator influences consumer engagement and brand-related outcomes

The role of emotions in B2B product advertising on social media: a family business case study

Millennials' attitude toward chatbots: an experimental study in a social relationship perspective

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