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Journal Articles

When brand activism meets adversity: consumer reactions to performance- and value-related crises of varying severity

Barbara Francioni, Roberta De Cicco, Ilaria Curina, Marco Cioppi

Journal of Product & Brand Management (2026) 35 (1): 1–15.

https://doi.org/10.1108/JPBM-10-2024-5530

Published: 18 August 2025

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Includes: Supplementary data

Journal Articles

AI, human or a blend? How the educational content creator influences consumer engagement and brand-related outcomes

Roberta De Cicco, Barbara Francioni, Ilaria Curina, Marco Cioppi

Journal of Services Marketing (2025) 39 (10): 54–72.

https://doi.org/10.1108/JSM-10-2024-0539

Published: 09 April 2025

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Journal Articles

Perceived psychic distance and global sourcing processes in the Italian craft beer sector

Barbara Francioni, Ilaria Curina, Alice Aiudi, Elena Viganò

The TQM Journal (2025) 37 (9): 1–31.

https://doi.org/10.1108/TQM-05-2024-0194

Published: 11 February 2025

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Journal Articles

Unlocking destination cultural reputation: the role of sustainable on-site activity involvement as moderator

Mauro Dini, Ilaria Curina, Sabrina Hegner

The TQM Journal (2024) 36 (9): 215–233.

https://doi.org/10.1108/TQM-01-2024-0047

Published: 02 July 2024

View article titled, Unlocking destination cultural reputation: the role of sustainable on-site activity involvement as moderator

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Journal Articles

Promoting access-based consumption practices through fashion renting: evidence from Italy

Elisabetta Savelli, Barbara Francioni, Ilaria Curina, Marco Cioppi

Journal of Consumer Marketing (2024) 41 (1): 61–77.

https://doi.org/10.1108/JCM-02-2023-5843

Published: 26 January 2024

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Journal Articles

Tourists' satisfaction and sense of belonging in adopting responsible behaviors: the role of on-site and social media involvement in cultural tourism

Mauro Dini, Ilaria Curina, Barbara Francioni, Sabrina Hegner, Marco Cioppi

The TQM Journal (2023) 35 (9): 388–410.

https://doi.org/10.1108/TQM-03-2023-0085

Published: 07 September 2023

View article titled, Tourists' satisfaction and sense of belonging in adopting responsible behaviors: the role of on-site and social media involvement in cultural tourism

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Journal Articles

Managing brand equity in the brewing sector

Barbara Francioni, Ilaria Curina, Sabrina M. Hegner, Marco Cioppi, Tonino Pencarelli

British Food Journal (2022) 124 (13): 501–519.

https://doi.org/10.1108/BFJ-10-2021-1160

Published: 11 July 2022

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Journal Articles

Predictors of continuance intention of online food delivery services: gender as moderator

Barbara Francioni, Ilaria Curina, Sabrina M. Hegner, Marco Cioppi

International Journal of Retail & Distribution Management (2022) 50 (12): 1437–1457.

https://doi.org/10.1108/IJRDM-11-2021-0537

Published: 30 June 2022

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Journal Articles

Brand addiction: brand characteristics and psychological outcomes

Barbara Francioni, Ilaria Curina, Sabrina M. Hegner, Marco Cioppi

Journal of Consumer Marketing (2021) 38 (2): 125–136.

https://doi.org/10.1108/JCM-02-2020-3678

Published: 31 December 2020

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When brand activism meets adversity: consumer reactions to performance- and value-related crises of varying severity

AI, human or a blend? How the educational content creator influences consumer engagement and brand-related outcomes

Perceived psychic distance and global sourcing processes in the Italian craft beer sector

Unlocking destination cultural reputation: the role of sustainable on-site activity involvement as moderator

Promoting access-based consumption practices through fashion renting: evidence from Italy

Tourists' satisfaction and sense of belonging in adopting responsible behaviors: the role of on-site and social media involvement in cultural tourism

Managing brand equity in the brewing sector

Predictors of continuance intention of online food delivery services: gender as moderator

Brand addiction: brand characteristics and psychological outcomes

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