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Society's response to unemployment is influenced by its attitudes to those out of work. Typically, they are seen as outsiders, as deviants who need help to regain their normal status in society. An earlier article considered changing the individual as a strategy for ameliorating the effects of unemployment. This article examines two alternative‐strategies. The first is concerned with changing the organisation in ways that make it easier for the unemployed to adjust to work after they have managed to secure re‐employment, and the second is concerned with changing society in ways that will either increase the demand for labour or lead to the unemployed being accepted as full, if different, members of society.

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