Corporate Strategy And Corporate Culture: The Management Of Change In The Uk Supermarket Industry

Strategy and Culture Corporate strategy refers basically to a firm's relationships with its environment, its main objectives and its means of accomplishing them. Corporate culture, on the other hand, is a nebulous concept with almost as many definitions as there are “experts” on the subject. The working definition for this article is derived from anthropologist Clyde Kluckhohn, who defined culture as “the set of habitual and traditional ways of thinking, feeling, and reacting that are characteristic of the ways a particular society meets its problems at a particular point in time”. Our working definition of corporate culture substitutes the word “organisation” for “society”.