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Emphasizes the universality, variety and scope of ageism. Considers why systematic investigation of the phenomenon has begun in recent years and how it has become a subject of political argument and debate. Suggests how thinking about ageism should be linked to the study of many economic, social and political factors. Argues that two contrasting theories, commodification and greening, may be useful in exploring the ways in which ageism influences and is influenced by the unfolding development of contemporary advanced, and many developing, societies.

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