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Explores the extent and patterns of age discrimination within a changing workplace context, and specifically focuses on how employment flexibility may be used to the mutual advantage of employers and older workers. Results are presented from two large‐scale national surveys conducted with the Institute of Personnel Management (1994, n = 1,700) and the Institute of Management (1995, n = 1,665). Case study research conducted with Ford/XR Associates, J. Sainsbury and the UK National Health Service is also reported. Research shows that although age discrimination in employment remains extensive, an innovative approach to the recruitment, utilization and retention of older workers may bring a series of positive joint gains.

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